Keyword research, code optimization, link building, site architecture is just the beginning!
Knowledgeable and experienced using the powerful new social media tools such as Twitter, FaceBook and YouTube.
As a Google qualified Adwords individual, I drive in relevant traffic while reducing budget and increasing conversions.
With several years experience setting up and analyzing web metrics, I understand that segmentation and a strong understanding of data collection methodologies is key in identifying user trends that can make the difference between a sale and an exit.
Decisions to implement key online marketing strategies are not always correct, but with the proper setup of web analytics, A/B & multivariant testing, poorly performing campaigns can be quickly identified and appropriate action can be taken.
Knowledgeable on testing setup to continuously increase conversion rates.
Search Engines have come along way since the days when SEO basically consisted of stuffing your meta data and content with every variation of a high volume keyword. Now, optimization is about coding unique and relevant content in a way that search engines can easily understand and in a way that readers can easily share with their friends and family. When it comes to SEO, there are no guarantees, but with a good long term SEO plan and a little patience I get sites to the top of SERP’s.
Pay-Per-Click advertising is an effective and efficient way of marketing online. With careful setup and ongoing maintenance, a PPC campaign can meet several marketing objectives including increasing relevant traffic, increasing sales, building brand awareness and can even assist in a company's SEO efforts. With over three years experience creating and managing PPC campaigns and as a Google Adwords Qualified Individual, I can ensure maximum efficiency and return on investment.